Logo.

We've gotten our new brief and are in pairs at the moment. We are designing a logo for the other person using their name/s. My partner Anna is Russian, neat and tidy, likes Red, is a sweet person who likes sweets, likes kids and likes jewellery and jewels. I'm going to get some typeface examples of each of these things and test out what's best or if I can mix and match them. Time to experiment.

Typography.

The purpose of this project was to play around with scale, repetition, composition, angles, and negative and positive space. I was given the letter 'X' in Goudy old style Uppercase. We had to have 12 9x9cm boxes and 6 A4 sheets completed by the Friday. The A4 sheets were different to the 12 small boxes. The A4 sheets were experiments of us working with the letter, basically distorting it and messing it up. Here they are.

My Stamps 3.0

So We had a final crit before the Easter holidays, and it was suggested to me by my tutors to maybe simplify the wording in my stamp. The earlier versions were legible but thinking about it, the consumer is only going to be looking at it for a split second before opening it so I thought that 2 words instead of 5 was better.

My Stamps 2.0

I decided to change the colour of the stamps from white to green. I wanted to see if it would have a greater impact and I believe that these colours do. The darker green will stand out more against a white envelope and catch the consumers eye more easily. I also had to change the colour of the type from black to white seeing as the background colour is a dark green. The white is also very legible against the dark background.

My Stamps.

These are the first set of finished stamps. May need some tweaking over the break, but I like the composition and the basic imagery. The colour might need some tweaking.

Colour and Imagery Design.

So I have the images that I want to use in my stamps, I just need to get across that fact that it's electric CARS that I'm promoting. The tire with the green footprint has been used before, but an actual green tire print itself is something I haven't seen. So I found different tire designs and used Photoshop to make the green, and I also used a colour chart that I made to help me in this process.

Composition.

So I had to try and fit the text the image and the denomination of the stamp all into this tiny space. It took a bit of testing but I came up with a good result in the end. Here are some of the test drawings that I did. I also got good portrait and landscape borders for the stamps.

Type and Imagery.

I found some simple imagery to portray 'charging': A battery, a car batter, an ipod charger, and a plug. I used the outlines of these 4 things and put green tire tracks going through them. I thought this created aesthetically good images that portrayed the message I wanted to get across.

Also I tried out 4 different type faces for the denomination. I choose the family of Myriad because i found the type to be clean and clear and legible for my stamps.

Some Ideas and Thumbnails.

What I was trying to do was to come up with ideas on transport and reducing waste. So I drew out some ideas on cars and came up with the idea of Change/ Charge the way you drive. The r fits into the n, thus leaving more space on the stamp, but getting the message across. After I came up with this, I drew out some thumbnails on electricity, charging and electric cars, which helped me with my final imagery in the end.

Mind Maps.

I felt that I had so many thoughts in my head that they all needed to be put down on paper. By doing the mind maps, I found that the minute I put it down on paper, it made room for more new thoughts. Colour blocks helped organise it, and before I knew it I had a lot of things to choose from.